15 page paper

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
 -Market Summary
 -Target Markets
Marketing Demographics
 -Geographics
 -Demographics
 -Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
 -Marketing objectives
 -Financial objectives
 -Positioning strategy
Marketing tactics
 -Product
 -Price
 -Distribution
 -Communication
 -Research
Financials
 -Break-Even Analysis
 -Sales Forecast
 -Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.

Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:

Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.