Business Strategies

All in text citations must include page or paragraph number i.e (Hill et al., 1998, p. 28)
This project is the second offour projects. It also represents the second part of the external environmentalanalysis part of a strategic management plan. You will use the tools and applyconcepts learned in this and previous business courses to demonstrate anunderstanding of how organizations develop and manage strategies to establish,safeguard and sustain their competitive position in the 21st century(rapidly evolving/shifting/changing), uncertain hyper-competitive businessenvironment.Monitoring competitors’performance is a key aspect of performing an external environmentanalysis. This project provides you with the opportunity to evaluate thecompetitive position of your assigned company and integrate that information ina partial SWOT (OT), Porter’s Five Forces, External Factor Evaluation (EFE)matrix, and Competitive Profile Matrices (CPM).In this project, you arepresenting a report document. The expectation is that the report providesdetails to help the audience grasp the main topics and to understand andcomplete the External Environmental Analysis.“Analysis” is theoperative word. In analyzing the external environment, you are expected tothoroughly research the company. As part of this effort, you will need to takethat research and break it into small parts to understand better what ishappening in the external environment of the business. In researching anindustry, it is important to understand that every company within an industryis different, so gathering information on one company does not mean that thecollected information is relevant to other companies. When researching, parsingthe material is critical to an accurate analysis. Avoid presenting just anyinformation as that may lead to using irrelevant information.You will then write the reportin your own words to share the external analysis. You are expected to presentinformation and support the ideas and reasoning using the course material andyour research. You will not lift any information from source documentswithout properly citing and referencing. For the technical analysisaspect of the project, you must create the technique on your own and may notuse any source material that you happen to find.Outcomes Met With This ProjectUtilize a set of useful analyticalskills, tools, and techniques for analyzing a company strategically;Integrate ideas, concepts, and theoriesfrom previously taken functional courses including accounting, finance,market, business, and human resource management;Analyze and synthesize strengths,weaknesses, opportunities, and threats (SWOT) to generate, prioritize, andimplement alternative strategies to revise a current plan or write a newplan and present a strategic plan.Step 1 Specific Company for All FourProjectsGeneral Motors Company (NYSE: GM)Step 2 Course Materials and ResearchYou must research information about thefocal company and the environment for this project. You are accountablefor using the course materials to support the ideas, reasoning, andconclusions made. Using course material extends beyond defining terms—the ‘whyand how’ of a situation. Using one or two in-text citations from thecourse materials and then relying on Internet source material will notearn many points on the assignment. A variety of source material isexpected, and what is presented must be relevant and applicable to thetopic being discussed. Avoid merely making statements but close the loopof the discussion by explaining how something happens orwhy something happens, which focuses on importance and impact.In closing the loop, you will demonstrate the ability to think clearly andrationally, showing an understanding of the logical connections betweenthe ideas presented from the research, the course material, and thequestion(s) being asked.Note: Your report is based on theresearch results performed and not on any prepared documentation. Whatthis means is that you will research and draw your own conclusions that aresupported by the research and the course material rather than the use of anysource material that puts together any of the tools or techniques whether fromthe Internet, for-pay websites, or any pre-prepared document, video or sourcematerial. A zero will be earned for not doing your own analysis.Success: The analysis is based onresearch and not opinion. You are not making recommendations, and you will notattempt to position the focal company in a better or worse light than othercompanies within the industry merely because you are completing an analysis onthis particular company. The analysis must be based on factual information. Anyconclusions drawn have to be based on factual information rather than leaps offaith. To ensure success, as stated above, you are expected to use thecourse materials and research on the focal company’s global industry and thefocal company. An opinion does not earn credit, nor does the use of externalsources when course materials can be used. It is necessary to provideexplanations (the why and how) rather than making statements. Avoid stringingone citation after another, as doing so does not show detailed explanations.Library ResourcesOn the main navigation bar in theclassroom, select Resources and then select Library. Select Databases byTitle (A – Z). Select M from the alphabet list, and then select MergentOnline. Dun and Bradstreet’s Hoovers Database, among others, is anotherexcellent source for competitors and industry information. You arenot to depend on one resource to complete the analysis. Moreover, itis impossible to complete Porter’s Five Forces, a competitive analysis, oran OT using only the course material.You should not be using obscure articles,GlassDoor, or Chron, or similar types of articles.Research for Financial Analysis: Financial ResearchResearch for Industry Analysis CSI MarketUMGC library is available for providingresources and services. Seek library support for excellence in youracademic pursuit.Library SupportExtensive library resources and servicesare available online, 24 hours a day, seven days a week at to support you in yourstudies. The UMGC Library provides research assistance in creating search strategies, selectingrelevant databases, and evaluating and citing resources in various formatsvia its “Ask a Librarian” service Research in OneSearch isallowed.To search for only scholarly resources,you are expected to place a checkmark in the space for “Scholarlyjournals only” before clicking search.Step 3 How to Set Upthe ReportThe document has to be writtenin Word or RTF. No other format is acceptable. No pdf files will begraded. Use 12-point font for a double-spaced report. Thefinal product should be 9 – 10 pages. The final projectmay not exceed 10 pages, including all tables and matrices, but excluding thetitle and reference pages. Do no use an Appendix.Create a title page with the title, yourname, date, the course number, the instructor’s name.Create Topic Headings that correspond toexact sections of the project requirements.Step 4 Industry AnalysisPerform a Porter Five Forces analysis onthe organization’s industry and the focal company in particular.The industry is the globalindustry. First, use the course materials to identify the five forces and whatcomponents make up each force. Then, perform an analysis of each force thatclearly discusses the ‘why and how’ and concludes with the effect of the givenforce on the fortunes of the industry (industry profitability) and/or industrydynamics; that is, whether the effect of the force on the industry isweak/modest/average/moderate or strong/severe and also on the focalcompany. You may not use a Porter Five Forces analysis that is alreadycompleted and available on the Internet. A zero will result if used as theanalysis results from your research and your own development.Step 5 Competitive AnalysisPerform a Competitive Analysis using thefocal company’s closest three competitors plus the selected company.Explain why these companies are competitors. Analyze the competition’sproducts and services, explaining features, value, targets, etc. What arethe competition’s strengths and weaknesses, and what is the market outlookfor the competition?Identify and discuss at least eight (8)key success factors (critical success factors). Each industry hasdifferent key success factors, so make sure the success factors fit theindustry. Review the Competitive Profile Matrix Example under Week 3Content for clarification.Develop a Competitor Profile Matrix(CPM). Explain how you developed the matrix. Make sure to support yourreasoning.Step 6 Partial SWOT AnalysisA SWOT analysis is a tool usedto assess the strengths and weaknesses (internal environment) and theopportunities and threats (external environment) of an organization. You willcomplete a partial SWOT analysis only completing an analysis on the OT(Opportunities and Threats). The information presented is not based on yourbeliefs but fact-based, data-driven information. The items used in the OT arefactors that are affecting or might affect the focal company or those companieswithin the identified industry.You will:Develop an OT table using your researchto identify at least five (5) opportunities and five (5) threats thatinfluence the industry and the focal company. Make sure to cite theelements within the table.Perform an OT analysis (separate from theSWOT table).You may not use a SWOT analysis that isalready completed and available on the Internet. The OT is for the focalcompany and no other company. A zero will result if used as the analysisresults from your research and your own development.NOTE: A matrix is atable. It is not an analysis.Step 7 External Factor Evaluation(EFE) AnalysisThe External Factor Evaluation(EFE) matrix will allow you to use the industry analysis and the competitiveanalysis to assess whether the focal company can effectively take advantage ofexisting opportunities while minimizing the identified external threats thatwill help you formulate new strategies and policies. You will use theopportunities and threats from the OT analysis.Using the information gathered for the OTanalysis, develop an EFE matrix using five (5) opportunities and five (5)threats. Discuss how you developed the EFE matrix and the outcome.Make sure to support your reasoning.Step 8 ConclusionCreate a conclusion. TheConclusion is intended to emphasize the purpose/significance of the analysis,emphasize the significance/consequence of findings, and indicate the widerapplications derived from the main points of the project’s requirements. You willconclude with the findings of the external environment analysis.