Chapter 6: Marketing Materials

1. Create your business’s Marketing materials. There are five required marketing items, but your business may also need additional materials. Remember, these materials are the ‘face and first impression’ of your business to your potential customers- it should look as professional as possible!
Required materials:Business CardBrochure or menu ( depending on type of business) Brochure tri-fold template available on the Internet.SignFlyer and/or couponsCustomer Receipt or InvoiceIn addition to the required items above, you may want to include other marketing materials that apply to your business. Such as:Social Media: Facebook, Instagram, LinkedIn, TwitterT-shirtAppointment cardMagazine insertRetail bagsGift CertificateImportant: These components are a critical aspect to your business, therefore, are to be included in your business plan Appendix. See the Grading Rubric for Appendix business plan criteria.