Concept Application Assignment

Research about client’s product/service, consumers/target audiences of your ads, and analyze & select an appropriate marketplace.1. Answer the questions in complete sentences. Points will be deducted for making incomplete sentences, spelling, and grammatical mistakes. Review your assignment thoroughly before submitting it.2. Use your resources and do research (secondary research and primary research) to obtain helpful information for your assignment.3. You must answer the question in your own words. All assignments will be checked for plagiarism via SafeAssign.
The brand we chose is Bouguessa
BOUGUESSA is a contemporary ready-to-wear label that aims to offer a minimalist wardrobe focused on clean cuts and impeccable details to strong sophisticated women.At the centre of Bouguessa is an ethos of minimalist sophistication and feminine elegance. Merging global trends and contemporary classics inspired by art, architecture and modern design, the signature silhouettes lie in highly modern cuts, bold lines, and geometric precision.BOUGUESSA was founded in Dubai by Faiza Bouguessa in 2014. From her studio in Dubai Design District, she designs 3 collections a year.Faiza’s first encounter with garment making took place during her early years while spending time with her grandmother who was a seamstress herself, and who taught her the basics of knighting and sewing. Her passion led her to take numerous internships in tailor shops while studying English literature in university. Through these internships she learned the basics of pattern making and developed an understanding for fabric characteristics.