You will choose to focus on one of the following essay topics:a) This topic relates to market segmentation, digital marketing and social influence. What are the benefits of using traditional media, versus social media in communicating with consumers? Discuss.b) This topic relates to needs/motivations, personality, perception. What is a “self-brand connection” and how important is it in shaping brand loyalty (behavioural and identity loyalty)? Discuss.c) This topic relates to decision-making. Are consumers rational or emotional buyers? Discuss.