Analyze the case ‘Pillsbury Cookie Challenge’ case. Your report should address (but is not limited to) the following questions:

Q1. What are consumer insights? What types of business challenge can benefit from consumer insights? How are consumer insights obtained?
Q2. What was the objective of the usage and attitude study?  What did the team learn from the study and what are the implications of these learning?
Q3. Develop perceptual maps for the potential targets (users, lapsed users and non-users). What are the implications from these maps?


Times New Roman, 12-point font
1,000-1,400 words
Cover page with course details and student names

You must use APA formatting, references, and citations. For information on APA formatting, references, and citations, please consult: