Dear All, As promisedhere are some details regarding your essay. Please note that I am still awaiting the approval of external examiner which can result in minor changes. Assignment brief Assume that you are the manufacturer of a broad line of furniture.
Under normal circumstances, would you prefer to (a) rely on furniture retailers to distribute and sell your products or (b) own your retail outlet? Why? When would you seriously consider owning your retail outlet? And what factors would you take into account in making your decision? What would be the potential benefits and risks of forward integration? Is there any existing framework/model that could help you making a better decision regarding forward integration?
In addressing the above question:
1-You cannot simply draw upon your life experience or the materials that you learnt from the lectures. This is an assignment that requires a review of the literature (i.e. top ranked journals and book chapters).
2-You will not be able to complete the assignment by simply relying on one text book or research article. Rather, you should do a comprehensive review of the literature and develop your assignment based upon your reading. Given that most textbooks will provide a similar level of description regarding forward integration, your essay should naturally draw more upon papers and articles in research journals.
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