Discuss which of these resources they possess that might be considered heterogeneous and/or immobile.

Using‘Barney, J. B. (1995). Looking inside for competitive advantage.Academy of Management Executive, 9(4): 49-61′ as well as other resources;1a. introduction to provide brief roadmap for the essay /paper1. Identify and discuss SOUTHWEST AIRLINES’ tangible and intangible resources – (three of each)2. Discuss which of these resources they possess that might be considered heterogeneous and/or immobile.3. From your list of tangible and intangible resources, choose just 2 Tangibleresourcesand 1 Intangible resource and analyze them using the VRIO framework,providing justification for why you think the resource applies to anyof V-R-I-O(in other words, if you think the resource fits V and R, justify why)4.Next,conduct a SWOT analysis on SOUTHWEST AIRLINES. First, describe thepurpose of a SWOT analysis. Then, generate 4-5 factors per category (ofS, W, O, and T). –In the body of your paper, provide detailedjustification for each of the factors you chose in each category (writein complete sentences/paragraph structure, avoid “bullet statements”).There should be some discussion of the firm’s financials; perhaps cover an element from one of their financial statements.5. recommendations and conclusion. -what are your recommendations for the firm following your analysis