General motor case study

Please use the case study (on the attached) to answer the following questions -How many brands does GM offer? (Brands as defined as Pontiac, Chevrolet etc. ) – Do these brands compete in distinct market segments or do they overlap? -How does their North American brand strategy compare to the original Sloan segmentation strategy? -How does it compare to what the competition does by segment? (As part of your answer diagram what segments they compete in compared to the original Sloan Strategy and competitors.) -Based on these factors what is your overall assessment of their North American brand strategy?