Healthcare Business Plan

You are planning to own a health care business for durable medical equipment.  
Describe the mission, vision, nature of your business, services and/or products, stakeholders, and customers of your business.
Assess the competitive environment of your business (e.g., culture/social, legal/regulatory, economic, technological, and/or competitive factors) along with your major competitors.
Minimum of 250 words with at least two scholarly sources published within the last 5 years.