The case study is on the file. it’s an easy assignmentIt is expected that students demonstrate their understanding of this case study by presenting key takeaways, interesting aspects, and/or business implications (200 words) and (2) answering two of the following questions (75 words for each answer):This is a two-prong assignment. It is a tourism challenge and it is a “choice of entertainment” challenge. Which comes first?How would you set about segmenting the broad target audience of adults aged 20 to 40? Are there situational, occasion-based, or affinity groups that might emerge as priorities or low-hanging fruit?How can your recommendations be as turnkey as possible for Opry and also feel “on-brand”?