Magazine ad

One of the sources will com from the text book-Fowles’s “Advertising’s Fifteen Basic Appeals” (15.1.5) jp0709670@st.robeson.edupassword: Jp021902can you also attach the magazine ad as a separate file too.Essay 3—AnalysisPurposeYour purpose is to analyze a magazine advertisement and present an informed analytical argument that takes into consideration the ad’s elements as well as the story the ad tells. Use the “Guidelines for Writing Analyses” (6.3.3) as you prewrite and draft.Required sources Fowles’s “Advertising’s Fifteen Basic Appeals” (15.1.5) One magazine advertisementYou must integrate and cite Fowles article and the magazine advertisement. Any other integrated sources must be approved by me prior to using them. Do not conduct any kind of research on the product or the ad.Analysis FormatIntroduction. Your essay’s introduction should lead your reader into the general topic and then briefly introduce the ad to the reader—where did the ad come from (i.e. what magazine)? What product is advertised? What company produces the product? Is there any information you need your readers to know about the ad before they read any further? These are some of the questions you might want to answer. You must further introduce Fowles in your first paragraph since you are using his ideas as the critical frame for your analysis.The introduction must culminate into a thesis that makes a clear statement about the lifestyle the ad is selling (see below). In other words, the thesis should not make a statement about the product but about how the ad sells the product.Description. The description should be in the second paragraph of your paper—describe what you see, what is said, how everything is organized, and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, funny, busy, understated, sexy, sad, or something else? The goal is to give someone who cannot see the ad a good idea of what it looks like. Your description should be in one paragraph and should not be longer than half a page. Do not comment on the product outside of the context of the ad.Ad Analysis. The ad analysis should be developed in 2-3 paragraphs. To structure this part, identify the 2-3 dominant appeals in the ad—you can decide if you want to write one paragraph per appeal, or if it would make sense to group closely related appeals together. You must take into consideration the images as well as the language of the ad, and your analysis needs to make clear how image and text work together to appeal to viewers of the ad. As you write about the language of the ad, consider what the tone of the text is—is it encouraging or upbeat, funny, preachy, didactic, pretentious, hip, mysterious, or something else? And how does it work with or against the image? Source integration: You must integrate at least one quote from Fowles’s article in each appeal paragraph. And for each appeal you develop, you will use Fowles to describe or define the appeal. This means if you develop two emotional appeals, you will have two quotes, and if you develop three emotional appeals, you will have three quotesAudience Analysis. In one paragraph, analyze the ad’s intended audience as well as the lifestyle and values the ad sells. In other words, what kind of people did the makers of the ad have in mind would buy this product? What can you say about the gender, age, race, interests, education, and financial status of the intended audience—and how do you know this? Remember that you will probably not be able to identify all these characteristics of the audience, and that’s okay. Your ideas must be supported by elements in the ad and rooted in logical reasoning.Conclusion. A successful conclusion will go beyond a mere restatement of the thesis and the main points. At this point, evaluate what kind of consumers might have a positive reaction to this product, and what kind of consumers might have a negative or neutral reaction. Finally, evaluate how effective the ad is at selling the product. Why does it (or does it not) work?
GuidelinesA. Your Analysis should be three-four pages in length. Your Works Cited page does not count as one of those pages.B. Complete your Analysis in MLA format:C. Incorporate source information through quoting it, and properly cite source information through your use of in-text citations. You should not have more than four lines of quoting per each quote.D. Avoid second person (“you”), and use present tense when referencing the ad