provide enough detail so the learner can refer back to it to make decisions. Second, it can be used as a sales document to present the venture and the need for it/financial benefits to funders, banks, support organisations or partners.

One 3000-word written business plan to present, evaluate, and justify the design and foundations of a new venture. The document has a two-fold purpose. First, it can guide you in the first year of setting up, running, leading, and funding the new venture, thus it needs to provide enough detail so the learner can refer back to it to make decisions. Second, it can be used as a sales document to present the venture and the need for it/financial benefits to funders, banks, support organisations or partners. The assignment requires the application of knowledge and skills gained by the student over the course of his/her management degree, drawing on key areas of marketing, strategy, operations, OB, HRM, and finance and accounting. There is no template for the report, but it needs to address the following topics:• Executive summary• Key product/service and customer needs it addresses• Marketing plan with specific customer targets, relationships, strategies, and core messages• Production, distribution, and reach• Key resources and how they will be managed effectively (including human resources)• Key partners and suppliers• Strategic advantages and competitive analysis• Financial feasibility and viability – identify the cost structure and revenue streams.• You may also wish to consider contingency planning (including a sensitivity analysis) and patent protection for your venture if appropriate and relevant.Major decisions and forecasts should be realistic, credible, and evidenced. Good reports will present evidence in a credible and convincing manner.There are no formatting requirements for the business report to allow you to express your creativity and use design elements to enhance the persuasive power of the report and bring the new venture to life.