Segmentation, Targeting and Positioning (STP) Analysis Part2

Now that you completed the STP analysis, the CEO wants you to develop strategies for the new supplement product in relation to: Content: a) The brand (ownership, name, product line, licensing) (1 page) b) Packaging (including labeling) (1 page) c) Other key elements such as variety, quality, features, sizes, etc. (1 page) d) Marketing channels and supply chain (info and merchandise flow, etc.) (1 page) e) Reference page (1 page) Formatting guidelines: Part 2 must be 4 pages of content (cover points a-to-d listed above) and 1 page of references. Do not include a cover page. You must cite the book and at least 5 external sources using APA style formatting. Use Times New Roman 12, double-spaced. Do not cite Wikipedia or Investopedia! In addition to the book, use only the following resources: national newspapers, official government websites, business magazines such as,, Harvard Business Review, and The Economist. To be successful, make sure you address all the issues described above. * Part 1 Instructions and chapters from the book have been uploaded. **Part 1 paper has been uploaded for your convenience. ***Chapters 11, 12, 16 and 17 have been uploaded.