The tasl is to write an essay explaining the fundamental concepts (value, exchange, and

The tasl is to write an essay explaining the fundamental concepts (value, exchange, and relationship) and applying them to the brand, the5th as an example. I have included in information pack and marking rubric regarding the essay. I also have iuncluded a brief outline that I have done with a few references, however I do need 2 more references for my reference list. There is not minimum number of pages to write, however there is a word count of 1400 words ( /- 10%).

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