what kind of organizational structure the company uses and defend their choice.

Minimum Pages: 4 pagesGrading Scale (Total Possible Points): 150 pointsPreparationBefore doing this project, I would encourage you to check out a set of annual reports from the campuslibrary or Internet. (If that is not feasible, at least research the latest annual report for the company youwant to work on and make lists of the various divisions.)Each student should have an identical, or quite similar, stack of annual reports, business magazines, orsimilar business publications pertaining to their company of preference. This material should be appropriatefor the sort of research tasks assigned to this assignment. In conjunction, each student should review thecompany website to address and incorporate the following items as outlined below:I. Executive SummaryEach student will provide an executive summary, which is an overview. The purpose of an executivesummary is to summarize the key points of a document for its readers, saving them time and preparingthem for the upcoming content.Think of the executive summary as an advance organizer for the reader. Above all else, an executivesummary has to be clear and concise. In business, the most common use of an executive summary is aspart of a business plan. The executive summary in a business plan serves the same purposes as anexecutive summary in any other document and one more – in a business plan, an executive summary alsohas to entice the reader to read the rest of the business plan.For this reason, the executive summary is often called the most important part of the business plan. If itdoesn’t do what it’s supposed to do, the business plan will be set aside unread. (Source: Susan Ward, About.com)II. Pick a StructureEach student will research one well­known company of interest to the student (e.g. Starbucks, Nike,Apple, Wal­Mart, Google, Toyota, Capital One, etc.). For your selective company, students should decidewhat kind of organizational structure the company uses and defend their choice. Each student will need toconsider the company’s industry, operations, need for innovation, type of workforce, and so forth. Thecompanies may or may not publish organizational charts for you to use as “answers” to this assignment.For example, Starbucks does not publish a chart, but lists its executives on a company fact sheet againstwhich students can compare their own deductions.III. Corporate Culture AnalysisAfter you select a well­known company of interest to the team; now define what types of symbols,statements and other tools do they use to communicate their culture to their employees, customers andinvestors?1If you had to rate how strong their corporate culture is on a scale of 1 to 10 with 1 being the weakest and10 being the strongest how would you rate them? Why did you rate it the way you did? Be specific.IV. Vision and/or Mission StatementsGo to the company web site and find their vision and/or mission statements. How does each company setits mission statement? What can you tell about the company from the mission/vision statements alone?V. S.W.O.T. AnalysisEach student must conduct a SWOT analysis of the company, considering its internal and externalenvironment.VI. Changing EnvironmentsEach student should identify which environments their company operates in, which may include thefollowing: stable, dynamic, simple, and complex. Each student will need to justify their choices and sharetheir ideas with the instructor and highlight in your paper.VII. Framework for Direct CompetitionEach student should now diagram (outline) the framework of direct competition for the industry yourcompany resides in; such as the movie industry, wireless industry, retail industry, etc. At this point, youshould create the list of companies to plot. What are the short­ term and long­term strategy to competeagainst your competitors in the industry?VIII. Social Responsibility (SR)Each student may have a distinct or limited view of SR, such as environmentally sound practices ordonating time to community outreach. I would like each student to expand your thinking of corporate socialresponsibility to include things like buying existing facilities for company operations rather than buildingnew, allowing workers to telecommute (less use of energy for transportation), using electronic invoicingand bill­pay options to reduce paper consumption and transportation costs, and so forth. In short, I wouldlike each student to think beyond environmentalism, which in many ways has become a synonym for SR.So, with the company you selected; what are their SR to the community and society. Be specific.IX. Diversity Case (as applicable)Each student should thoroughly research a dilemma that your company has had with discrimination. Thediscrimination can be related to sex, ethnicity or race, physical or mental disability, or deep­leveldifferences. Did the company successfully resolve the dilemma? The research should culminate in thepaper.X. Corporate CommunicationEach student should go to the website of your company and evaluate its external communication on thefollowing attributes: (1) How user­friendly is the website? (2) What kinds of information are2communicated? (3) Does the website allow people to communicate with corporate officers? (4) Howhonest is the company regarding information, especially negative information? and (5) How would you ratethe website overall on its communication (on a scale of 1 to 10, with 10 being excellent)?XI. ConclusionThe conclusion of the research paper is the most valuable single part of it. All the material you havegathered means nothing to your reader until you present the conclusion you have reached as a result ofyour research. Restate your thesis and show what the material you have presented adds up to. Analyzeand evaluate your main points for your reader; also consider the consequences and general implications ofthem to your conclusion. Although no actual new information is usually introduced in the concludingparagraphs, the conclusion is the only “original” contribution you offer in your paper. It manifests the valueof your research as well as your understanding of the material that you have presented. It should be astrong recapitulation of your major ideas