Why is is important for all departments in an organization (marketing, accounting, finance, operations management, humn resources, etc.) to “think consumer”? Do you think it is important that people who do not work in marketing understand it? Why, or why not? Defend you answer – use examples and cite your sources.

1. Why is is important for all departments in an organization (marketing, accounting, finance, operations management, humn resources, etc.) to “think consumer”? Do you think it is important that people who do not work in marketing understand it? Why, or why not? Defend you answer – use examples and cite your sources.
2. In 1985, the Coca Cola Company made a major blunder when it introduced NewCoke. In 2011, Netflix announced that it would split into 2 parts and create Quikster – another blunder. Then in December, Apple introduced the iPhone 4S – epic fail. What role did marketing research play in these decisions? Find another example of a marketing blunder in history – and describe it. How do companies reciver after making such mistakes? Cite your sources.