Write a paper on what is Business Management Capstone

Write a paper on what is Business Management CapstoneFor the capstone project, you will create a business plan for a hypothetical start-up company using the scenarios provided below. In the business plan, you will need to demonstrate the integration and synthesis of competencies in all domains required for your degree program.
You will find attached the templates needed as mentioned below to be included in the paper as well as further details on each section and example.
Management Majors: Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.
No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly.
Create a business plan for your hypothetical start-upcompany in which you do the following:
Note:You are required to utilize both the attached “Business Plan Template” and the attached“Financial Plan Template” in creating your business plan. If the attached WGU templatesare not completed and submitted, your work will automatically be returned to you without being evaluated. Thesetemplates are located in the “Supporting Documents”section of the Capstone instructions .
A. Write an executive summary(suggested length of 1–2 pages) in which you do the following:1.Identify the company’s name and location.2.Describe the missionof the company.3.Discuss two business goalsin support of the company’s mission.4.Discuss three keys to success for the company.
B.Write a companysummary (suggested length of 4–6 pages) in which you do the following:1.Describe the historyof the industry in which the companywill operate.2.Identify the legal form that the companywill take.
3. Describe the location and type of facilities neededfor the company.4. Describe the management structure, including key positions and specific responsibilities.5.Describe the productsand services offeredby the company.
C.Develop a marketanalysis (suggestedlength of 3–5 pages) in which you dothe following:1. Describe the target market for the company’s productsand services, includingthe specific location, demographics, etc.2. Complete an industry analysisfor the company, including currenttrends and statistics.3.Complete a four-square SWOT analysis for the companyin which you do the following:a. Identify three strengths, three weaknesses, three opportunities, and threethreats.b. Explain each ofthe identified strengths, weaknesses, opportunities, and threats.
D.Develop a market strategy (suggested lengthof 3–6 pages) in which you do thefollowing:1. Discuss eachof the four Psof marketing as they relateto the company’s productsand services.2.Develop a price list for the company’s products and services.3. Develop a promotional strategyincluding specific tasks,target dates, and responsible parties.4.Develop a monthlysales forecast for the first year of operations, including a discussion of expectedmarket conditions.
Note: The sales forecastwill be used as the basis for your revenuein your financial statements.
E.Develop an implementation strategy in which you do the following:1.Summarize the overallstrategy that will be utilizedto launch your business, including target dates and goals for implementation.2. Develop a post-launch monitoring plan (e.g., financial impact, quality control,customer satisfaction, monitoring schedule) to evaluate the success ofthe company in meeting milestones.
F. Calculate and develop the financial statements and projections for the first year of business by doing the following:1. Develop a month-by-month forecasted profit and loss statement usingan estimate of revenues and operating costsbased on the sales forecast.2.Develop a forecasted balance sheet for the end of year one.
G.Write a financial report (suggested length of 1–2 pages) in which you do the following:
1. Summarize the financial projections and the assumptions used in estimating the financial statements.2.Describe the company’s financial position at the end of the first year.3.Describe the company’sinitial and futureestimated capital/investment needs.
H.Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized
I.Demonstrate professional communication in the contentand presentation of your submission.